Five Things to Remember When Launching a Website
Maintaining a website is difficult, but launching a website can be even more taxing. If you setup your website wrong from the get-go, it can take double the amount of time to fix it. You also want to avoid common mistakes that are irreversible. Here are tips to follow when launching your first website.
1. Choose the Right Platform for Your Needs
The very first step to take is deciding where you’re going to setup your website. If you don’t have a big budget right now, there are plenty of free platforms to choose from. However, they may not offer the customization options you need and it may be difficult or even impossible to scale your website as you gain more traffic. Tumblr and WordPress.com are two free platforms where you can create a website for no cost. If you want a more professional-looking website, consider using WordPress.org. You can setup a basic blog or website, then make improvements to it along the way.
2. Choosing a Domain Name
Once you know where you’re going to build your website, you’ll need to pick a domain name. This doesn’t have to cost a lot, depending on the name you pick. Some domain names are as low as $2 for the first year. If you don’t want to spend any money on a domain name yet, most hosting sites, including Tumblr and WordPress.com, will let you create a domain name for free. Note that you’re technically going to have a subdomain of the platform, so wordpress.com will be part of your domain name, for example. Visit https://www.cheap-domainregistration.com/domain-name-registration/ for help registering a domain name.
3. Choosing a Web Host
If you go with a WordPress.org website, you’re going to need a host. The website host is responsible for keeping your website up, active and running well. Without a host, there will be nowhere to go when someone types in your domain name. When choosing a host, think about the traffic you expect to receive and how much storage you need.
4. Deciding How Much Time You Can Dedicate to Your Website
It’s important to figure out how much time you can spend on your blog or website on a regular basis. Figure out how often you want to post to your blog. Consistency is more important than quantity, so if you can’t commit to more than one blog post per week, just make sure to get it up there on the same day and at the same time each week. Spreading out your blog posts is better than posting several at once and then not posting for months.
5. Figuring Out Your Main Audience
If you don’t know your audience, it’s nearly impossible to create content they’ll be interested in and market your website. Are you aiming to reach teens? Moms? Business professionals? What gender, age range and location are you targeting? What are they interested in? Everything from how your blog is designed to what you post and the social media platforms you use to market your content is going to rely on knowing your audience.
There’s a lot to coordinate when launching a website for the first time. Knowing what you have to do and how to do it is a necessary first step. You don’t want to jump in, design and launch your website and then realize how many steps you missed along the way. Take your time setting it up so you can roll out a perfected website all at once.